Pure Portfolios is completely independent
We do not answer to a board of directors, outside shareholders, or Wall Street analysts.
We do not have a relationship with any fund company nor are incentivized to use any product when building a client portfolio. Our client facing associates will never have sales goals. We believe it taints the quality and objectivity of advice.
As a Registered Investment Advisor, Pure Portfolios adheres to a fiduciary standard which means we put clients' interests first.
In addition, every client is provided a copy of the CFA Code of Ethics and Statement of Investor Rights. The CFA Code guides our professional conduct. Pure Portfolios places the integrity of capital markets and client interests above all else.