As we approach the year’s end, we at Pure Portfolios want to take a moment to thank you for your trust and partnership in 2024. This year has been one of growth, innovation, and commitment to improving the client experience.
Despite worries over the election, geopolitical risk, and sticky inflation, markets were resilient if not robust. We will be publishing our year-end thoughts, including reasons for optimism & caution as we turn the calendar to 2025 during next week’s Sunday Coffee Reads.
After a long regulatory slog, the SEC reluctantly approved a Bitcoin ETF. This was viewed by many as a Seminole moment for the digital asset industry. We embraced the opportunity to add Bitcoin to certain client portfolios. In our opinion, Bitcoin will be a staple of diversified portfolios for institutional and retail investors. The mainstream adoption of the digital asset has already surpassed our modest expectations.
We integrated artificial intelligence into our investment research process. The menial research tasks that used to take hours now take minutes. Our team can tell BigData (more to come on this tool next month) to “summarize Nvidia’s 3Q earnings,” and have a detailed report within a few seconds. This has supplemented the depth and quality of the insights we provide, ensuring data-driven decisions that take human emotion and bias out of the investment process.
We rolled out RightCapital, a cutting-edge financial planning platform designed to provide money advice to mid-career clients. The interface is user friendly with stunning graphics and actionable next steps.
Tax planning is a common stress point for most people. We partnered with Holistiplan to help clients identify opportunities to save on taxes. This integration has been a significant step optimizing the things we can control i.e. building tax efficient investment portfolios, Roth conversion planning, and strategic distribution strategies.
We partnered with digital estate planning service Estately to provide clients with tools to protect and plan for your legacy. Clients can now create or update their will, trust, advanced directive, or power of attorney from the comfort of their home. This partnership reflects our commitment to offering services beyond portfolio management and financial planning.
To better align our communication with your needs, we welcomed a seasoned marketing consultant to our team. This step allows us to share valuable insights and client updates with clarity and precision. It also frees our teammates up to spend more time focusing on client outcomes (rather than editing blogs & videos).
Pure Portfolios continues to grow our assets under management. As of 12/27/2024, we manage ~$370 million for clients across 20 states.
We have created a culture of innovation and curiosity. Every decision and investment we’ve made this year has been focused on improving the client experience and helping you make smarter money decisions.
If there’s anything we can do to improve our service or if you’d like to learn more about any of our new offerings, please don’t hesitate to reach out.
Here’s to another year of growth and achievement together.
Warm regards,
The Pure Portfolios Team