Frequently Asked Questions

What is your mission?

Pure Portfolios wants to offer individuals and families a personalized, low-cost wealth management experience.

Why do you link fees with client outcomes?

It's a cleaner alignment of incentives. We want to draw a direct line between our compensation and client outcomes. 

Why did you go independent?

We wanted to answer to our clients rather than shareholders and Wall Street. Our independence allows Pure Portfolios to put people over profits.

What are the benefits of being independent from an investment standpoint?

We aren't beholden to sell products or sales quotas. Our focus is on our investment process, client education, and managing portfolios. 

Who does your investment research?

Pure Portfolios has access to institutional level research from Schwab, Bespoke Investment Group, and Koyfin. You can access our investment content on our blog and YouTube.

Do you offer financial planning?

Pure Portfolios has partnered with eMoney to offer best in class financial planning software. Planning is included as part of our management fee. We also offer a flat fee planning service. 

Why don't you use mutual funds?

Active mutual funds are expensive, tax inefficient, and have a history of subpar net of fee investment performance. 

How often do you meet with clients?

We can meet as often as needed. This is driven by client preference. In between reviews, we share educational content via email, video and through our podcast, Blind Spots. 

What are your fees? 

0.65% All-ETF Portfolio

0.80% Custom Portfolio. We discount fees for performance that doesn't meet a client's hurdle rate. We do not take extra fees for exceptional performance. 

Is Pure Portfolios a fiduciary?

Absolutely, Pure Portfolios is a fiduciary all the time. We also adhere to the CFA Code of Ethics. Not only does Pure put clients first, we educate people on how to identify advisor conflicts. 

Do you invest in digital assets?

We believe it's only a matter of time before digital assets are part of a traditional portfolio.

We plan to offer digital assets in a compliant and responsible way for clients that are interested.

Do you offer estate planning?

We help clients understand how their assets flow at death, transfer assets to beneficiaries in a tax-efficient manner, and reduce potential estate tax liability.