Frequently Asked Questions

What is your mission?

Pure Portfolios wants to offer individuals and families a personalized, low-cost wealth management experience.

Why do you link fees with client outcomes?

It's a cleaner alignment of incentives. We want to draw a direct line between our compensation and client outcomes. 

Why did you go independent?

We wanted to answer to our clients rather than shareholders and Wall Street. Our independence allows Pure Portfolios to put people over profits.

Do you sell funds or products for commissions? 

We don't sell products. We don't have salespeople. Pure's focus is on our investment process, client service, and managing portfolios. 

Why would I pay advisor?

If you can do-it-yourself, that's great! If you want professional help, Pure offers credentialed fiduciaries for a reasonable fee.

Do you offer financial planning?

Pure Portfolios has partnered with eMoney to offer best in class financial planning software. Planning is included as part of our management fee. We also offer a flat fee planning service. 

Why don't you use mutual funds?

Active mutual funds are expensive, tax inefficient, and have a history of subpar net of fee investment performance. 

How often do you meet with clients?

We can meet as often as needed. This is driven by client preference. In between reviews, we share educational content via email, video and through our podcast, Blind Spots. 

What are your fees? 

0.65% All-ETF Portfolio

0.80% Custom Portfolio. We discount fees for performance that doesn't meet a client's hurdle rate. We do not take extra fees for exceptional performance. 

Is Pure Portfolios a fiduciary?

Absolutely, Pure Portfolios is a fiduciary all the time. We also adhere to the CFA Code of Ethics. Not only does Pure put clients first, we educate people on how to identify advisor conflicts. 

What if I already have an advisor? 

We are happy to offer a second opinion. 90% of Pure's clients come from other advisors. We have found people want advice, but don't want to pay 1%.

Do you have an account minimum? 

We do not have a minimum. We will take a client on if we can add value to the relationship. If it's not the right fit, we can point you in the right direction.