Professional human advisors.

Transparent and innovative fees.

Welcome to Pure Portfolios


What makes Pure different?


"Placing client interests first shouldn’t be a question for an advisor. It should be the standard. We are an open advocate for educating investors to make better decisions."


"We put our money where our mouth is. We discount fees if investment performance falls short. This is what real accountability looks like."


"Clients have 24/7 access to net of fee performance.  We generate weekly original investment content that is memorized on our blog.  Go ahead, ask us anything.  We are an open book."

If you’re tired of large profit-seeking investment managers, banks,

brokers, and fast-talking financial advisors,

you’ve come to the right place. 


We believe a well-rounded partnership doesn't start and end

with portfolio management.



We also build custom financial plans, offer solutions to reduce taxes,

and help craft estate plans.

We utilize a “Rules-based” investment approach, reducing human emotion and behavioral biases.

We do not use mutual funds or third-party active managers. Our goal is to drive the cost of owning financial assets toward zero.


We call this “Drive-Zero Investing.”

By connecting our management fees with investor outcomes, we promote prudent wealth management.

We are credentialed, fiduciary investors, not salespeople, brokers, or revenue-seeking advisors.

We write our own educational blog + market commentary, through an unbiased filter, to empower investors to make better financial decisions.

We use cutting edge technology and embrace a culture of innovation aimed at improving the client experience.

Our Approach

Pure Portfolios believes the “all-in” cost of investment management is too high, directly resulting in lower returns for investors.

Our aim is to lower the overall cost of investing for our clients.  We do this by "in-sourcing" the investment management.  We do not allocate client assets to third party managers, mutual funds, or alternative managers (hedge funds).  We build portfolios using low cost ETFs (Vanguard, Schwab, iShares), individual equities and fixed income.  This lowers the cost of investing, provides greater tax efficiency, and we know precisely what we own.


When evaluating fees & expenses, investors should be aware that the cost can go well beyond the standard 1% management fee.

This is what the establishment will rarely show:

Account Fee + Mutual Fund Expenses + Taxes = Total Portfolio Cost

This graphic highlights the dramatic impact of fee drag over time. 


Is stacking layers of fees and expenses via a traditional advisor worth hundreds of thousands or millions of dollars over your lifetime? 


We think not. 


There is a cleaner path to financial wellness.

The above is based upon a hypothetical $1,000,000 portfolio with a 6.5% gross return and is intended for illustrative purposes only. Actual fees, performance and values will differ by investor.  Pure Portfolios offers hourly planning arrangements.     

Pure is for those who think their fees should be based on investment outcomes. We believe an advisor’s fee structure should encourage transparency, accountability, and improving the investment process.



Shouldn’t your fee structure promote prudent portfolio management rather than sales?


We look forward to meeting you!

Your Pure path is designed specifically for you, so you should have your say from the very beginning of the journey.


Don’t you think?

Tell us how you would like to engage with Pure. We use e-mail, video conference, online chat, phone, screen share to interact with clients from coast to coast.

If face to face is more your thing, where would you like to meet?


Contact Us


Read our stuff.

We write it ourselves!


Our Story

Not all financial advisors are bad, but we feel many work directly against their clients. Through ignorance or greed, the financial services industry has encouraged a culture of sales that cares mostly about pushing expensive products, gathering assets, and hitting revenue goals.

Pure Portfolios was created to disrupt a broken industry and challenge the status quo. We want to raise the barriers to entry for financial services professionals, uphold the CFA Code of Ethics, empower investors through education, and pioneer a more client-centric wealth management model.