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As we close out 2025, this year end commentary shifts away from short term market moves and focuses on the bigger picture. We examine how investor sentiment, fear driven volatility, equity and cash positioning, and market concentration shaped outcomes this year and what those signals may imply moving into 2026. The discussion also addresses valuation expectations, the role of earnings, and the growing influence of AI related companies, with an emphasis on discipline, risk management, and portfolio positioning over prediction.

πŸ”” Subscribe for more episodes and insights!

πŸ‘‰ Have questions? Contact us at insight@pureportfolios.com

πŸ”— Sunday Coffee Reads Blog
https://www.pureportfolios.com/blog/

πŸ”  www.pureportfolios.com

πŸŒˆπŸ’° Disclaimer: Investment advisory services offered through Pure Portfolios, a Registered Investment Advisor with the U.S. Securities and Exchange Commission. This material is intended for informational purposes only. It should not be construed as legal or tax advice and is not intended to replace the advice of a qualified attorney or tax advisor. This information is not an offer or a solicitation to buy or sell securities. The information contained may have been compiled from third party sources and is believed to be reliable.

--

Pure Portfolios was the vision of two reformed bankers that sought to shake up the stale wealth management model. We felt charging investors more than 1% was too much, so we lowered our fees.

Collecting a fixed percentage of assets, regardless of performance and risk management, seemed unfair, so we decided to tie our fees to client outcomes, discounting fees during tough market environments.

We are professional human advisors, offering transparent and innovative fees.
December 2025 Market Commentary: Market Signals, Investor Behavior and AI Exposure
As we wrap up November, our Chief Investment Officer, Nik Schuurmans, looks at how major asset classes moved this month and what the shifts tell us heading into December. We cover the rebound in equities, renewed strength in global markets, the steady recovery in bonds, and gold’s continued momentum. We also look into rising rate cut expectations, seasonal patterns for December, and how earnings and valuations shaped returns throughout 2025. This update offers a clear view of what matters most as we approach year end.


πŸ”” Subscribe for more episodes and insights!

πŸ‘‰ Have questions? Contact us at insight@pureportfolios.com

πŸ”— Sunday Coffee Reads Blog
https://www.pureportfolios.com/blog/

πŸ”  www.pureportfolios.com

πŸŒˆπŸ’° Disclaimer: Investment advisory services offered through Pure Portfolios, a Registered Investment Advisor with the U.S. Securities and Exchange Commission. This material is intended for informational purposes only. It should not be construed as legal or tax advice and is not intended to replace the advice of a qualified attorney or tax advisor. This information is not an offer or a solicitation to buy or sell securities. The information contained may have been compiled from third party sources and is believed to be reliable.

--

Pure Portfolios was the vision of two reformed bankers that sought to shake up the stale wealth management model. We felt charging investors more than 1% was too much, so we lowered our fees.

Collecting a fixed percentage of assets, regardless of performance and risk management, seemed unfair, so we decided to tie our fees to client outcomes, discounting fees during tough market environments.

We are professional human advisors, offering transparent and innovative fees.
November 2025 Market Commentary: Asset Trends, Fed Cut Odds, and Year End Positioning
Markets continue to surprise as investors head into the Thanksgiving season, with mixed sentiment, strong earnings, and AI driven momentum creating a complex backdrop. In this episode of Happy Half Hour, we break down
➑️ Why investor and consumer sentiment remain low despite repeated all time highs
 ➑️ How strong earnings and AI related spending are driving market gains
 ➑️ What history suggests about AI winners and losers as expectations climb
 ➑️ Why concentrated leadership and elevated valuations call for thoughtful rebalancing
 ➑️ How behavior and emotion shape investor decisions when markets move in both directions
 ➑️ What the future of financial advice may look like as technology and AI evolve


πŸ”” Subscribe for more episodes and insights!

πŸ‘‰ Have questions? Contact us at insight@pureportfolios.com

πŸ”— Sunday Coffee Reads Blog
https://www.pureportfolios.com/blog/

πŸ”  www.pureportfolios.com

πŸŒˆπŸ’° Disclaimer: Investment advisory services offered through Pure Portfolios, a Registered Investment Advisor with the U.S. Securities and Exchange Commission. This material is intended for informational purposes only. It should not be construed as legal or tax advice and is not intended to replace the advice of a qualified attorney or tax advisor. This information is not an offer or a solicitation to buy or sell securities. The information contained may have been compiled from third party sources and is believed to be reliable.

--

Pure Portfolios was the vision of two reformed bankers that sought to shake up the stale wealth management model. We felt charging investors more than 1% was too much, so we lowered our fees.

Collecting a fixed percentage of assets, regardless of performance and risk management, seemed unfair, so we decided to tie our fees to client outcomes, discounting fees during tough market environments.

We are professional human advisors, offering transparent and innovative fees.
Thanksgiving Markets, AI Earnings, Investor Behavior, and the Future of Financial Advice
As markets rally despite mixed signals, our Chief Investment Officer, Nik Schuurmans, breaks down October’s key takeaways. In this month’s commentary, Nik shares insights from earnings season, U.S. Treasuries, and real estate performance, and what investors can expect heading into 2026 amid the possibility of a rate cut. With clarity amid a flood of conflicting data, this video helps investors make sense of market trends and prepare for what’s next.

πŸ”” Subscribe for more episodes and insights!

πŸ‘‰ Have questions? Contact us at insight@pureportfolios.com

πŸ”— Sunday Coffee Reads Blog
https://www.pureportfolios.com/blog/

πŸ”  www.pureportfolios.com

πŸŒˆπŸ’° Disclaimer: Investment advisory services offered through Pure Portfolios, a Registered Investment Advisor with the U.S. Securities and Exchange Commission. This material is intended for informational purposes only. It should not be construed as legal or tax advice and is not intended to replace the advice of a qualified attorney or tax advisor. This information is not an offer or a solicitation to buy or sell securities. The information contained may have been compiled from third party sources and is believed to be reliable.

--

Pure Portfolios was the vision of two reformed bankers that sought to shake up the stale wealth management model. We felt charging investors more than 1% was too much, so we lowered our fees.

Collecting a fixed percentage of assets, regardless of performance and risk management, seemed unfair, so we decided to tie our fees to client outcomes, discounting fees during tough market environments.

We are professional human advisors, offering transparent and innovative fees.
October 2025 Market Commentary: Earnings Season Trends and the Coming Rate Cut
Global currencies are facing mounting pressure as investors look for stability elsewhere. Discover how capital is shifting and what that might mean for the future of money. Watch the full video for deeper insights on what’s driving these moves.


πŸ”” Subscribe for more episodes and insights!

πŸ‘‰ Have questions? Contact us at insight@pureportfolios.com

πŸ”— Sunday Coffee Reads Blog
https://www.pureportfolios.com/blog/

πŸ”  www.pureportfolios.com

πŸŒˆπŸ’° Disclaimer: Investment advisory services offered through Pure Portfolios, a Registered Investment Advisor with the U.S. Securities and Exchange Commission. This material is intended for informational purposes only. It should not be construed as legal or tax advice and is not intended to replace the advice of a qualified attorney or tax advisor. This information is not an offer or a solicitation to buy or sell securities. The information contained may have been compiled from third party sources and is believed to be reliable.

--

Pure Portfolios was the vision of two reformed bankers that sought to shake up the stale wealth management model. We felt charging investors more than 1% was too much, so we lowered our fees.

Collecting a fixed percentage of assets, regardless of performance and risk management, seemed unfair, so we decided to tie our fees to client outcomes, discounting fees during tough market environments.

We are professional human advisors, offering transparent and innovative fees.
Rethinking Currency Confidence: Where Investors Are Moving Their Money #investing #markets
From AI disruption to gold’s record highs, investors face new risks as markets approach year end. In this episode of Happy Half Hour, we break down:

➑️ Why AI could challenge the social contract and reshape the workforce
 ➑️ How investor sentiment could turn against companies that overuse AI
 ➑️ The growing bet on gold and Bitcoin as confidence in fiat weakens
 ➑️ Why tech-heavy portfolios may carry hidden risks
 ➑️ How behavioral finance still drives market cycles

Plus, a look at how Pure is expanding its value through advanced tax, estate, and charitable planning for clients.

πŸ”” Subscribe for more episodes and insights!

πŸ‘‰ Have questions? Contact us at insight@pureportfolios.com

πŸ”— Sunday Coffee Reads Blog
https://www.pureportfolios.com/blog/

πŸ”  www.pureportfolios.com

πŸŒˆπŸ’° Disclaimer: Investment advisory services offered through Pure Portfolios, a Registered Investment Advisor with the U.S. Securities and Exchange Commission. This material is intended for informational purposes only. It should not be construed as legal or tax advice and is not intended to replace the advice of a qualified attorney or tax advisor. This information is not an offer or a solicitation to buy or sell securities. The information contained may have been compiled from third party sources and is believed to be reliable.

--

Pure Portfolios was the vision of two reformed bankers that sought to shake up the stale wealth management model. We felt charging investors more than 1% was too much, so we lowered our fees.

Collecting a fixed percentage of assets, regardless of performance and risk management, seemed unfair, so we decided to tie our fees to client outcomes, discounting fees during tough market environments.

We are professional human advisors, offering transparent and innovative fees.
AI, Gold, and the Next Market Shift | Happy Half Hour
As we close out the third quarter of 2025, our Chief Investment Officer, Nik Schuurmans, reflects on a market shaped by the threat of government shutdowns, cracks in the AI trade, and heavy concentration in large-cap stocks. In this month’s commentary, Nik examines the resilience of global asset classes, the growing role of gold and Bitcoin as stores of value, and whether stretched valuations can continue into year end. With a focus on preparation over prediction, this video offers investors a clear framework for managing risk and navigating the opportunities ahead.

πŸ”” Subscribe for more episodes and insights!

πŸ‘‰ Have questions? Contact us at insight@pureportfolios.com

πŸ”— Sunday Coffee Reads Blog
https://www.pureportfolios.com/blog/

πŸ”  www.pureportfolios.com

πŸŒˆπŸ’° Disclaimer: Investment advisory services offered through Pure Portfolios, a Registered Investment Advisor with the U.S. Securities and Exchange Commission. This material is intended for informational purposes only. It should not be construed as legal or tax advice and is not intended to replace the advice of a qualified attorney or tax advisor. This information is not an offer or a solicitation to buy or sell securities. The information contained may have been compiled from third party sources and is believed to be reliable.

--

Pure Portfolios was the vision of two reformed bankers that sought to shake up the stale wealth management model. We felt charging investors more than 1% was too much, so we lowered our fees.

Collecting a fixed percentage of assets, regardless of performance and risk management, seemed unfair, so we decided to tie our fees to client outcomes, discounting fees during tough market environments.

We are professional human advisors, offering transparent and innovative fees.
September 2025 Market Commentary: Government Shutdowns, AI Risks, and Gold’s Role
he financial landscape has shifted dramatically compared to previous generations. In this clip we highlight how new opportunities are reshaping the way people build wealth. Watch the full video for the complete discussion.

Full Video
https://www.youtube.com/watch?v=B_xNjdyl7oo&t=403s

πŸ”” Subscribe for more episodes and insights!

πŸ‘‰ Have questions? Contact us at insight@pureportfolios.com

πŸ”— Sunday Coffee Reads Blog
https://www.pureportfolios.com/blog/

πŸ”  www.pureportfolios.com

πŸŒˆπŸ’° Disclaimer: Investment advisory services offered through Pure Portfolios, a Registered Investment Advisor with the U.S. Securities and Exchange Commission. This material is intended for informational purposes only. It should not be construed as legal or tax advice and is not intended to replace the advice of a qualified attorney or tax advisor. This information is not an offer or a solicitation to buy or sell securities. The information contained may have been compiled from third party sources and is believed to be reliable.

--

Pure Portfolios was the vision of two reformed bankers that sought to shake up the stale wealth management model. We felt charging investors more than 1% was too much, so we lowered our fees.

Collecting a fixed percentage of assets, regardless of performance and risk management, seemed unfair, so we decided to tie our fees to client outcomes, discounting fees during tough market environments.

We are professional human advisors, offering transparent and innovative fees.
Why Modern Wealth Building Looks Different Today #investing #finance
Markets continue to hit record highs despite concerns about inflation, stretched valuations, and government spending. In this episode of Happy Half Hour, we cover:
➑️ Why strong corporate earnings are keeping stocks afloat
 ➑️ The risks of being overexposed to the S&P 500
 ➑️ Gold and Bitcoin’s surprising correlation since 2020
 ➑️ The debate over AI adoption and its impact on jobs and markets
 ➑️ How investors can think long term across key asset classes
We also share updates on Pure’s growth, the evolving role of financial advisors, and what families can expect as AI reshapes education and work.



πŸ”” Subscribe for more episodes and insights!

πŸ‘‰ Have questions? Contact us at insight@pureportfolios.com

πŸ”— Sunday Coffee Reads Blog
https://www.pureportfolios.com/blog/

πŸ”  www.pureportfolios.com

πŸŒˆπŸ’° Disclaimer: Investment advisory services offered through Pure Portfolios, a Registered Investment Advisor with the U.S. Securities and Exchange Commission. This material is intended for informational purposes only. It should not be construed as legal or tax advice and is not intended to replace the advice of a qualified attorney or tax advisor. This information is not an offer or a solicitation to buy or sell securities. The information contained may have been compiled from third party sources and is believed to be reliable.

--

Pure Portfolios was the vision of two reformed bankers that sought to shake up the stale wealth management model. We felt charging investors more than 1% was too much, so we lowered our fees.

Collecting a fixed percentage of assets, regardless of performance and risk management, seemed unfair, so we decided to tie our fees to client outcomes, discounting fees during tough market environments.

We are professional human advisors, offering transparent and innovative fees.
Why Markets Keep Rising and What AI Means for Investors | Happy Half Hour
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