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“A study of happiness found that social media use ranked dead last, out of twenty-seven different tracked leisure activities, in making people happy.” – Scott Galloway, author of The Algebra of Wealth The French philosopher and mathematician Blaise Pascal said, “"all of...
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Mitigating Damage without Playing the Market Oracle

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Mitigating Damage without Playing the Market Oracle

“Imagine thinking you could predict when you would sprain your ankle or get in a car crash. Instead, develop the ability to absorb damage. Train…
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Pure Portfolios’ 2022 Client Letter

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Pure Portfolios’ 2022 Client Letter

2022 was the year of the opposite. Every market trend and economic reality we’ve known to be true the last ~12 years swung the other…
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Pure Portfolios’ 2021 Client Letter

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Pure Portfolios’ 2021 Client Letter

2021 marks the five-year anniversary of Pure Portfolios (see The Story of Pure Portfolios). We are grateful for the client relationships we’ve built along the…
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What is the Right Stock Allocation for Retirees?

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What is the Right Stock Allocation for Retirees?

“The trouble with retirement is that you never get a day off.” – Abe Lemons, college basketball coach It’s a delicate balance every retiree faces….
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How to Reduce Capital Gains in your Portfolio

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How to Reduce Capital Gains in your Portfolio

“A fine is a tax for doing something wrong. A tax is a fine for doing something right.” Anonymous You sold a large chunk of…
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Worried About Inflation? You Might Own These Assets

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Worried About Inflation? You Might Own These Assets

“Inflation sparks heated debates because everyone spends their money differently so there’s no single inflation rate — your inflation may be very different than someone…
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When Was the Last Time you Changed your Mind?

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When Was the Last Time you Changed your Mind?

“If I were tasked with building the ultimate human investor, being able to change one’s mind would be the number one skill on the list.”…
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Is a Roth Conversion Right for You?

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Is a Roth Conversion Right for You?

To convert or not to convert? Too often investors want to convert to a Roth IRA without fully understanding the risks, benefits, and how a…
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The Untold Story of Pure Portfolios

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The Untold Story of Pure Portfolios

August 2021 marks the five-year anniversary of Pure Portfolios. This is the untold story of how we launched. The Build-Up I was searching for a…
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