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Pure Portfolios’ 2025 Reading List

“The person who does not read has no advantage over the person who cannot read.” – Mark Twain I’ve asked the Pure Portfolios team to provide a list of influential books they’ve read in 2025, along with a brief description...
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  • Investing
  • Retirement
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  • Market Commentary

Nik Schuurmans, CFA

Drive Your Managed Portfolio into the Ground

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Drive Your Managed Portfolio into the Ground

“Invert, always invert.” – Charlie Munger, the Vice Chairman of Berkshire Hathaway and Warren Buffett’s partner. Munger borrowed the idea of inversion from 19th century…
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The Rise of the Call Center Advisor

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The Rise of the Call Center Advisor

“If I were a single-digit millionaire tossed out of the “paradise” of private banking, I’d walk away from that bank altogether. They don’t want me?…
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The Danger of Mixing Politics and Investing

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The Danger of Mixing Politics and Investing

A dark cloud of geopolitical uncertainty hangs over the global equity markets (see our rational for investing in gold). Even if you wanted to ignore…
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The Allure of Gold

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The Allure of Gold

“I think that the 5-year bear market in gold is over and that we’re in the beginning of a new bull market and I’m very,…
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Exchange Traded Funds Are (Mostly) Good

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Exchange Traded Funds Are (Mostly) Good

“The flow of money into ETFs doesn’t represent some mad rush to a specific asset class or sector; it’s simply a change in formats to…
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What is Evidence-Based Investing?

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What is Evidence-Based Investing?

“As Upton Sinclair said, it’s difficult to persuade even the most intelligent people to accept the evidence if they’re financially incentivized to ignore it.”– Robin…
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Hard Ball Questions to Ask Your Advisor

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Hard Ball Questions to Ask Your Advisor

A Google search for “Questions to Ask Your Financial Advisor” will yield an abundance of articles ranging from exhaustive to utter nonsense.  The below list…
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Don’t Underperform Yourself

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Don’t Underperform Yourself

Prolonged bull markets can lead to false confidence for do-it-yourself investors, financial advisors, and professional institutional money managers. After all, everyone looks like a genius…
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Pure Q1 Recap in Pics (and a few words)

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Pure Q1 Recap in Pics (and a few words)

We are trying something new to convey our view of the world to our readers. We have heard feedback from investors that industry market commentary…
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