“To be uncertain is to be uncomfortable, but to be certain is to be ridiculous.” – Michael W. Covel, American author. Most investors have heard…
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Why Trend Following Could Make Sense for Retirees
Pure Portfolios’ April 2025 Market Commentary
Markets declined by ~13% in April before recovering to end the month nearly flat. This marked one of the largest intra-month reversals in market history. In our April market commentary, we examine the factors behind the volatility, performance of key...
read moreThe Untold Story of Pure Portfolios
August 2021 marks the five-year anniversary of Pure Portfolios. This is the untold story of how we launched. The Build-Up I was searching for a…
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Taking Cues from the Market
“In the end, how your investment behaves is much less important than how you behave.” – Benjamin Graham, famous investor Much had changed, but nothing…
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Intoxicated with Pessimism
“Optimism sounds like a sales pitch. Pessimism sounds like someone is trying to help you.” – Morgan Housel, The Collaborative Fund Bill has financial freedom….
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Avoiding Stupidity is Underrated
“All I want to know is where I’m going to die, so I’ll never go there.” – Charlie Munger, Berkshire Hathaway Let’s say you’re having…
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It’s Been Too Easy
“Expectation is the root of all heartache.” – William Shakespeare Under promise, over deliver. The universal mental shortcut for managing expectations. Set the bar low,…
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Retirement Simplicity is Beautiful
“Life is really simple, but we insist on making it complicated.” – Confucius, Chinese philosopher My morning inbox routine, delete, delete, delete… “Boom in Securities-Based…
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Not So Obvious
“Hindsight is 20/20.” – Richard Armour, American comedian What was unclear 12-18 months ago, looks clear as day now. I knew the market would come…
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Predicting Irrational Beasts
“We are emotional, irrational beasts who are emotional and irrational in predictable, pattern-filled ways.” – Chris Voss, author of Never Split the Difference. Stanley sold…
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